Digicam Gross sales Surged in Japan in 2024



Japanese retail analyst BCN+R launched a brand new report exhibiting that client electronics, together with cameras, skilled an enormous increase throughout 2024, particularly on the very finish of the yr. BCN+R’s report exhibits that digital cameras bought significantly better in 2024 than in 2023 throughout BCN+R’s Japanese retailer community, which incorporates gross sales knowledge from greater than 2,400 retailers each in-store and on-line. Throughout 9 months in 2024, digicam gross sales had been up year-over-year, with the one dips showing in August, September, and October. As the vacation season approached, digicam gross sales improved once more. In December 2024, gross sales quantity for digital cameras was 123.7% of their stage throughout the identical month in 2023. The yellow bar is for digicam unit gross sales per 30 days relative to the identical month the prior yr. A bar above 100% means gross sales elevated year-over-year, whereas a bar under, like throughout August 2024, implies that gross sales decreased relative to the identical month the prior yr. | Credit score: BCN+R “After shedding a variety of gross sales throughout the COVID-19 pandemic, the digicam market is recovering within the post-COVID period,” BCN+R explains. “There have been occasions within the early fall when gross sales fell considerably under the earlier yr’s stage, however they regained momentum in November and December and considerably exceeded final yr’s stage.” BCN+R provides that compact cameras skilled glorious progress in 2024, mirroring what BCN+R mentioned final November. “Compact cameras nonetheless account for greater than 60% of the variety of cameras bought,” BCN+R analyst Ichiro Michikoshi wrote final yr.
December gross sales quantity for cameras with built-in lenses was 132.7% its 2023 stage throughout the identical month, a formidable enchancment. As for interchangeable lens cameras, BCN+R says gross sales quantity has usually decreased as per-unit costs have elevated. Nevertheless, regardless of the final pattern, barely extra interchangeable lens cameras had been bought in December 2024 in comparison with 2023. BCN+R’s evaluation additionally particulars the efficiency of some producers, together with Canon, who produced 25.5% of all cameras bought at retailers in BCN+R’s expansive Japanese community final yr. Canon’s gross sales quantity in 2024 was 151.4% of its 2023 stage. Fujifilm landed in second place with an 18.6% market share. Essentially the most stunning firm with a robust 2024 was Kenko Tokina, which took full benefit of the surge in compact digicam reputation. The corporate had the third-best market share; its whole unit gross sales had been 256.8% of their 2023 stage. Kodak and Sony, in fourth and fifth positions, noticed diminished unit gross sales quantity in 2024 in comparison with the prior yr. Picture credit: Featured picture created utilizing an asset licensed through Depositphotos.

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